SEDIA Director Office Chair Ipoh Perak | Factory Price
RM740.00 - RM950.00
Quantity: In Stock
Special field (Optional):
| SEDIA DIRECTOR OFFICE CHAIR WITH ALUMINIUM BASE | ||
| MODEL | : | SEDIA HB | SEDIA MB | SEDIA LB | SEDIA VST |
| CHAIR BASE | : | ALUMINIUM BASE, HEAVY DUTY TWIN WHEEL CASTOR |
| MECHANISM | : | SYNCHRONIZED 5 POSITION LOCKING SYSTEM |
| ARMREST | : | UPHOLSTERY ARMREST |
| MATERIAL | : | PU / HALF LEAHTER / FULL LEATHER |
| SEAT | : | HIGH DENSITY MOULDED INJECTED FOAM |
| SEDIA HIGH BACK SIZE | : | 620W x 640D x 1170 - 1240Hmm |
| SEDIA MEDIUM BACK SIZE | : | 620W x 640D x 1070 - 1140Hmm |
| SEDIA LOW BACK SIZE | : | 620W x 640D x 970 - 1040Hmm |
| SEDIA VISITOR CHROME SIZE | : | 620W x 640D x 980Hmm |
SEDIA Director Office Chair — Refined Control for Perak's Growing Business Community
An aluminium base with smooth, thick heavy-duty wheels. A synchronized 5-position tilt system with dual-lever operation. A director's chair built for the person who wants precise control over every hour they spend in it.
INTRODUCTION
Ipoh's office scene keeps expanding — from the commercial stretch around Greentown and Ipoh Garden to the growing business parks near Chemor and Simpang Pulai. Taiping's established business community and Teluk Intan's SME growth are seeing the same shift: more Perak businesses want their director's office to reflect real operational maturity, not just a chair that photographs well. Sitiawan and Manjung's industrial and port-adjacent economy is drawing in more companies furnishing proper corporate spaces too.
The SEDIA Director Office Chair with Aluminium Base is built for exactly that demand. It runs on a durable aluminium base with smooth, thick heavy-duty wheels for effortless movement across any office floor, and a synchronized mechanism offering 5-level tilt adjustment operated through dual levers — giving you separately controllable recline and locking, rather than one lever trying to do everything at once. Fixed aluminium armrests with upholstered pads add support without the wobble that adjustable armrests can develop over years of use, and the ergonomically shaped, body-conforming foam seat is designed to support proper posture through a full working day.
Available in SEDIA HB (High Back), MB (Medium Back), LB (Low Back), and VST (Visitor, bow-shaped conference/reception design), with synthetic leather, semi-leather, or full leather options, this is a chair line built for Ipoh offices and businesses across Perak that want genuine mechanical precision behind the executive look.
WHY BUY — THE CASE FOR SEDIA
- Five-level tilt adjustment, not the usual two or three. SEDIA's synchronized mechanism offers meaningfully finer control over your recline angle than most director chairs in this category, so you can find the exact position that suits your body and your task.
- Dual-lever operation for separated control. Rather than one lever compromising between recline tension and height, SEDIA's dual-lever setup lets you adjust each independently — a detail that matters more the longer you actually sit in the chair.
- Fixed aluminium armrests that stay solid for years. Where adjustable armrests can develop play and wobble over time, SEDIA's fixed aluminium armrests with upholstered pads stay stable through years of daily leaning and resting.
- A genuine aluminium base, not painted steel dressed to match. The aluminium base resists the corrosion that painted metal develops over time, particularly relevant in Perak's humid inland and coastal areas alike.
- Smooth, thick wheels built for daily rolling. Heavy-duty twin-wheel castors move easily across tile, carpet, or laminate without the wobble or premature wear single-wheel castors develop within a year.
- A seat shaped for your body, not just padded. The ergonomically shaped, body-conforming foam cushion is designed to support proper posture and reduce the back strain that builds up from unsupportive seating over long working hours.
BOX-TO-BOX COMPARISON
SEDIA Model Variants Compared
| Feature | SEDIA HB (High Back) | SEDIA MB (Medium Back) | SEDIA LB (Low Back) | SEDIA VST (Visitor) |
|---|---|---|---|---|
| Best suited for | Director / senior management | Department heads / mid-management | General staff / compact workstations | Guest & conference/reception seating |
| Size (W x D x H) | 620W x 640D x 1170H–1240H mm | 620W x 640D x 1070H–1140H mm | 620W x 640D x 970H–1040H mm | 620W x 640D x 980H mm |
| Height adjustable | Yes | Yes | Yes | Fixed height |
| Backrest support | Full head-to-lower-back | Mid-back to lower-back | Lower-back focused | Lower-back, short-duration seating |
| Design | Standard director backrest | Standard director backrest | Standard director backrest | Bow-shaped conference/reception design |
| Mechanism | Synchronized, 5-position tilt, dual-lever | Synchronized, 5-position tilt, dual-lever | Synchronized, 5-position tilt, dual-lever | Fixed-position, no recline |
SEDIA's 5-Position Dual-Lever Mechanism vs. Standard 2-3 Position Chairs
| Feature | SEDIA (5-Position, Dual-Lever) | Standard Director Chair (2–3 Position, Single Lever) |
|---|---|---|
| Tilt precision | Five distinct locking positions | Typically two or three fixed positions |
| Control separation | Two levers — recline and height adjusted independently | One lever often compromising between functions |
| Fit for varied body types | Finer adjustment range suits a wider variety of users | Coarser adjustment can leave some users without a comfortable setting |
| Typical price tier | Mid-to-premium director and executive chairs | Entry-to-mid range chairs |
| Best suited for | Offices where staff spend long hours seated and want precise control | Offices prioritising simplicity and cost over fine adjustment |
Fixed Aluminium Armrest vs. Adjustable Plastic Armrest
| Feature | Fixed Aluminium Armrest (SEDIA) | Adjustable Plastic Armrest |
|---|---|---|
| Long-term stability | Stays solid, resists wobble over years of use | Adjustment joints can loosen and develop play over time |
| Material durability | Aluminium resists cracking and UV discolouration | Plastic can become brittle and discoloured with age |
| Visual impression | Clean, premium, matches an aluminium base | Can look and feel less cohesive with a metal-based chair |
| Flexibility | Fixed height and position | Can be adjusted to individual preference, when working properly |
| Best suited for | Offices wanting a stable, low-maintenance premium finish | Offices needing height-adjustable armrests for varied desk setups |
WHY YOU MUST BUY WITH ASIASTAR FURNITURE
- Direct supply pricing. Asiastar sources and supplies SEDIA directly, so businesses in Ipoh, Taiping, and Teluk Intan get genuinely competitive pricing without a chain of resellers marking things up.
- Delivery that actually covers Perak, not just Ipoh. From Ipoh out to Taiping, Teluk Intan, Sitiawan, Kampar, Batu Gajah, Kuala Kangsar, Tapah, Parit Buntar, Bagan Serai, Lumut, Manjung, Tanjung Malim, Gerik, Pengkalan Hulu, Selama, Chemor, Simpang Pulai, Kamunting, and Ayer Tawar — Asiastar delivers, assembles, and sets up on-site.
- Honest material grading. Synthetic leather, semi-leather, and full leather are clearly priced and specified separately — no vague "leather feel" language obscuring what you're actually paying for.
- Real local after-sales support. Base, mechanism, wheel, or armrest issues get handled by a Malaysian-based support team reachable directly — not routed through an overseas seller with a slow claims process.
- Corporate and bulk order capability. Fitting out a new office floor, a Manjung industrial facility, or multiple branches across Perak? Asiastar handles volume orders while keeping every unit consistent.
In short: you're buying a chair with genuinely finer mechanical control than most competitors offer, backed by a Perak-serving supplier who treats after-sales as part of the sale, not an afterthought.
HOW TO CHOOSE THE RIGHT EXECUTIVE CHAIR
Step 1: Match the chair to the role, using the comparison table above
SEDIA HB for the director's office, MB for department heads, LB for general staff and compact workstations, VST for conference and reception seating — so the whole office reads as one considered set.
Step 2: Don't underestimate what 5-position tilt actually changes
Two or three fixed positions force a compromise. Five positions with dual-lever control mean you're far more likely to land on the exact angle that suits your body — genuinely useful over an 8-hour working day, not just a spec-sheet number.
Step 3: Weigh fixed aluminium armrests against adjustable plastic honestly
Adjustable armrests sound like more flexibility, but the adjustment mechanism itself is often the first thing to wear out. SEDIA's fixed aluminium armrests trade adjustability for long-term stability and a cleaner, more premium look.
Step 4: Pick your material tier based on who sits in the chair, and how often
Daily heavy use by rotating staff → synthetic leather (PU). A director's office used mostly for internal work with occasional client meetings → semi-leather. A boardroom or C-level office regularly hosting clients or investors → full leather.
Step 5: Check the base and wheels, not just the mechanism
An aluminium base with heavy-duty twin-wheel castors resists the corrosion and premature wheel wear that lower-grade components develop, particularly relevant across Perak's mix of humid inland towns and coastal areas like Sitiawan and Lumut.
OUR COMMITMENT TO QUALITY & YOUR COMFORT
At Asiastar Furniture, every SEDIA chair is checked before it leaves for your office in Ipoh or anywhere else in Perak:
- Base and wheel testing — the aluminium base and heavy-duty twin-wheel castors are checked for smooth rolling and load stability before dispatch.
- Mechanism verification — every synchronized mechanism is tested through its full 5-position tilt range, and both levers are checked to confirm independent, reliable operation.
- Armrest inspection — fixed aluminium armrests and upholstered pads are checked for stability and finish consistency before any chair leaves the warehouse.
- Foam and material accuracy — the body-conforming foam seat is checked batch to batch, and synthetic leather, semi-leather, or full leather orders are fulfilled exactly as specified.
Our reputation across Perak has been built the same way it has across Malaysia — chairs that are still doing their job, without complaint, years after delivery. Comfort through a full working day isn't a line in our product description. It's the standard we inspect against before any chair leaves the warehouse.
WHO SEDIA IS BUILT FOR
SEDIA tends to be the right choice when:
- You're furnishing a director's office or boardroom in Ipoh, Taiping, or Teluk Intan and want genuine mechanical precision, not just an executive-looking shell.
- Your staff spend long hours seated and have felt the limits of a basic 2-3 position tilt chair before — the five-position range and dual-lever control solve that directly.
- You prefer a stable, low-maintenance armrest over one that adjusts but eventually loosens — SEDIA's fixed aluminium armrests are built for exactly that preference.
- You're setting up an entire office hierarchy — director, department heads, general staff, and conference/reception seating — and want one cohesive chair family across all of it.
- You're furnishing offices in Perak's industrial or port-adjacent towns like Manjung and Sitiawan, where corrosion resistance on the base genuinely matters over the chair's lifespan.
SEDIA may not be the right fit if you specifically want height-adjustable armrests that move to match different desk heights — for that feature, ask our team about our other director chair ranges with adjustable armrest options.
FREQUENTLY ASKED QUESTIONS (FAQ)
Q: What's the difference between SEDIA HB, MB, LB, and VST? A: HB (High Back, 1170–1240H mm) gives full head-to-lower-back support for directors and long working hours. MB (Medium Back, 1070–1140H mm) suits department heads and daily mid-management use. LB (Low Back, 970–1040H mm) fits general staff and compact workstations. VST (Visitor, fixed 980H mm) has a bow-shaped design built for conference and reception seating.
Q: What does the dual-lever operation actually control? A: The two levers let you adjust recline tension and height independently, rather than compromising between the two functions with a single control — giving you a more precisely tailored sitting position.
Q: How many tilt positions does the mechanism lock into? A: Five. SEDIA's synchronized mechanism offers a 5-level tilt adjustment, giving you meaningfully finer control over your recline angle than the two or three positions common on entry-level director chairs.
Q: Are fixed aluminium armrests better than adjustable ones? A: It depends on your priority. Fixed aluminium armrests stay stable and wobble-free for years, while adjustable armrests offer more flexibility but their adjustment mechanism is often the first part to loosen over time.
Q: What's the real difference between synthetic leather, semi-leather, and full leather on SEDIA? A: Synthetic leather (PU) is the standard finish — durable, easy to clean, and budget-friendly. Semi-leather uses genuine leather on the seat and backrest contact areas with PU elsewhere. Full leather is genuine leather throughout, offered as a premium upgrade.
Q: Does Asiastar Furniture deliver outside Ipoh, like Taiping or Teluk Intan? A: Yes. Asiastar Furniture delivers across Perak, including Ipoh, Taiping, Teluk Intan, Sitiawan, Kampar, Batu Gajah, Kuala Kangsar, Tapah, Parit Buntar, Bagan Serai, Lumut, Manjung, Tanjung Malim, Gerik, Pengkalan Hulu, Selama, Chemor, Simpang Pulai, Kamunting, and Ayer Tawar.
Q: Can I order SEDIA chairs in bulk for a new office or branch? A: Yes. Asiastar Furniture regularly handles bulk and corporate orders for businesses furnishing entire offices, boardrooms, or new branches across Perak and Malaysia.
Q: What's the warranty and after-sales support like? A: Asiastar Furniture provides local Malaysian after-sales support for base, mechanism, wheel, and armrest issues — reach out to our team directly for the current warranty terms on your SEDIA order.
STRONG CALL TO ACTION
A director's chair engineered for precision, not just presence.
Whether you're furnishing a single director's office in Ipoh or fitting out an entire office hierarchy across Taiping, Teluk Intan, or Sitiawan — the SEDIA Director Office Chair with Aluminium Base is ready to bring genuine mechanical control and lasting stability to your workspace.
π WhatsApp us now for current pricing, stock availability, and delivery scheduling across Perak. πͺ Request a quote for single-unit or bulk corporate orders — Asiastar Furniture responds quickly because we know your office fit-out timeline can't wait on slow national suppliers. π We deliver across Perak — from Ipoh out to Taiping, Teluk Intan, Sitiawan, Kampar, Batu Gajah, Kuala Kangsar, Tapah, Parit Buntar, Bagan Serai, Lumut, Manjung, Tanjung Malim, Gerik, Pengkalan Hulu, Selama, Chemor, Simpang Pulai, Kamunting, and Ayer Tawar — so wherever your office is, SEDIA can be delivered soon.
Enquire with Asiastar Furniture today — because a director's chair should give you real control over every hour you spend in it.
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SEDIA DIRECTOR OFFICE CHAIR WITH ALUMINIUM BASE SIZE
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SEDIA DIRECTOR OFFICE CHAIR WITH ALUMINIUM BASE MECHANISM

ASIASTAR DIRECTOR OFFICE CHAIR COLOR CHART
Upgrade your workspace with our premium director chair, crafted with high-performance PU leather for an unmatched executive experience. Designed for CEOs, directors, and top executives, this chair offers the perfect blend of luxury, durability, and ergonomic comfort.
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Made with ISO 9001:2000 & SGS-Certified PU Leather
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Handcrafted Elegance & Superior Comfort
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Fire Retardant & Eco-Friendly – Safe & Long-Lasting
Why Our Director Chair is the Best Choice?
π₯ Premium PU Leather – Crafted for Prestige
- Soft-touch, handcrafted finish for a sophisticated executive look
- 100mm ± thickness & 1370mm width for ultimate plush comfort
- TB117 Fire Retardant & Non-Toxic – Safe for long hours of use
πͺ Unmatched Durability & Strength
- No Fading, No Peeling – Color fastness tested (ISO 105-X12:2016)
- Long-Lasting Vibrancy – Grade 5 light resistance (ISO 105-B02:2014)
- Tear-Resistant Strength – 507N warp, 360N weft (ISO 1421:2016)
- Extreme Wear Resistance – Martindale test >100,000 cycles (ISO 12947-2:2016)
Our profession are as follows
- Steel filing cabinets
- Steel drawer & steel lockers
- Steel Cupboard
- Steel wardrobes
- Mobile compactors
- Office Furniture
- Office Chair
- Office Table
- Office System Partition
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